Semrush vs Moz: Which Is Better in 2026?

Updated February 2026 · 8 min read

Winner Quick Verdict

The Semrush wins this matchup.

The Semrush edges out the Moz with a 4.5 vs 4.3 rating. It offers largest keyword and backlink databases in the industry, making it the better choice for most golfers.

Semrush
$130★ 4.5

Marketing agencies and serious SEOs who need the most comprehensive all-in-one SEO and PPC toolkit

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Moz
$49.00★ 4.3

SEO beginners and small businesses wanting accessible SEO tools with excellent learning resources

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Specs Comparison

SpecSemrushMoz
Price$130$49.00
Rating4.5/54.3/5
free_tierLimited (10 queries/day)Free tools (MozBar, DA checker)
users1 (add-on $45-100/user)1 (Standard plan)
integrations30+20+
apiYesYes
mobile_appYesNo
keyword_database26B+ keywords1.25B+ keywords
backlink_database43T+ backlinks44T+ links indexed

Pros & Cons

Semrush

Pros

  • Largest keyword and backlink databases in the industry
  • All-in-one: SEO, PPC, content, social, competitive intelligence
  • Excellent site audit and technical SEO tools
  • Position tracking with daily updates

Cons

  • Expensive — starts at $130/mo for 1 user
  • Can be overwhelming for beginners
  • Additional users cost $45-100/mo each

Moz

Pros

  • Most beginner-friendly SEO tool
  • Domain Authority metric is industry standard
  • Free MozBar Chrome extension
  • Excellent SEO learning community and guides

Cons

  • Smaller keyword database than Semrush or Ahrefs
  • Crawl limits are restrictive on lower plans
  • Fewer features outside core SEO

Our Verdict

The Semrush edges out the Moz with a 4.5 vs 4.3 rating. It offers largest keyword and backlink databases in the industry, making it the better choice for most golfers.

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