HubSpot CRM vs Close: Which Is Better in 2026?

Updated February 2026 · 8 min read

Winner Quick Verdict

The Close wins this matchup.

The Close takes the win over the HubSpot CRM with a 4.5 vs 4.4 rating. It excels with built-in calling, sms, and email — no integrations needed.

HubSpot CRM
$20.00★ 4.4

Growing businesses wanting a free CRM that scales into a full marketing, sales, and service platform

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Close
$29.00★ 4.5

Inside sales teams who live on the phone and email and want everything in one screen

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Specs Comparison

SpecHubSpot CRMClose
Price$20.00$29.00
Rating4.4/54.5/5
free_tierYes (robust free CRM)No (14-day trial)
usersUnlimited (free tier)Per-user pricing
integrations1,500+100+
apiYesYes
mobile_appYesYes
automationYes (paid tiers)Yes
reportingAdvancedYes

Pros & Cons

HubSpot CRM

Pros

  • Generous free CRM with unlimited users
  • All-in-one: marketing, sales, service, CMS
  • 1,500+ integrations in ecosystem
  • Excellent onboarding and learning resources

Cons

  • Paid tiers get expensive fast ($800+/mo for Pro)
  • Mandatory onboarding fee on Pro/Enterprise
  • Can be complex to configure properly

Close

Pros

  • Built-in calling, SMS, and email — no integrations needed
  • Fastest CRM for inside sales workflows
  • Power dialer and predictive dialer included
  • Excellent for high-volume outreach

Cons

  • More expensive than Pipedrive
  • Less suited for field sales or complex enterprise deals
  • Smaller integration ecosystem

Our Verdict

The Close takes the win over the HubSpot CRM with a 4.5 vs 4.4 rating. It excels with built-in calling, sms, and email — no integrations needed.

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